The film sheet

Every video still to make, in one place: the exercise library, the three guides, the ad and social batches, and what needs your verify pass. Tap an item when it is done. Ticks save to the server, so your phone, Chris's laptop, and this page always agree. Library exercises drop off on their own once their real video is in the console.

75 to go 22 of 97 checked off

Before you start

  • Phone sideways (landscape), good light, quiet room.
  • 30 to 90 seconds each. Start position, then a couple of slow reps.
  • Say the name out loud first. "This is the Knack." That one habit is what stops an exercise from getting mislabeled later.
  • Then say the cue the way you would to a patient. That becomes the voice of the program.
  • One exercise per clip. Simple beats polished.

Suggested cue text is under each exercise. It is a prompt, not a script. Say it your way.

FILM NEXT · Postpartum Recovery Program (the clips still missing) 5

PP1 · Heel Slides

Postpartum program

Postpartum Program, Chapter 3. Lying on your back, knees bent. Slide one heel out along the floor and back, keeping the low belly gently drawn in. Show both sides. Horizontal.

PP2 · Wall Push-Ups to Incline Push-Ups

Postpartum program

Postpartum Program, Chapter 3. Start at the wall, then show the step down to a counter or bench. Exhale on the push. Horizontal.

PP3 · Pelvic Floor Awareness

Postpartum program

Postpartum Program, Chapter 3. On the exhale, gently contract, hold 2 to 3 seconds, then fully release. The release matters. Meg: if your clip "Find & Contract Your Pelvic Floor" already covers this, tick it and say so; no new take needed.

PP4 · Kegels (Done Right)

Postpartum program

Postpartum Program, Chapter 3. Meg: if "Find & Contract Your Pelvic Floor" already covers this, tick it and say so; no new take needed.

PP5 · Try a Reverse Kegel

Postpartum program

Postpartum Program, Chapter 4. Letting go, not squeezing. Meg: if "Tight vs. Weak, and How to Release" already covers this, tick it and say so; no new take needed.

Prostate · short talks to camera (YouTube, the sales page, the free class) 7

YT1 · Do your first kegel with me (8 to 12 minutes, one take)

Talking to camera

Regular video, phone on a tripod, seated, facing the camera, the usual room. 30 seconds of why: the muscle does not get stronger on its own; find it, use it right before the moments that make you leak, build its strength and its speed; the goal is fewer pads, then none. Then the exercise in real time with you counting: find the muscle, 10 slow holds, rest, 10 quick squeezes, then the Knack once with a cough. Close: do this twice a day, and say and show wyatherapy.com/start. Only sentences already on the sales page or the Week 1 page, or your own words on the day. No outcome promise. No drug or device names. Nothing about erections in this one.

PT1 · Why start now, not in six months (30-45s)

Talking to camera

For most men it gets a lot better, but it does not get better by waiting. Why the first weeks after the catheter matter, and that a plan beats waiting. Goes on the $295 page and YouTube. Ends on: wyatherapy.com/start. Film it vertical and horizontal.

PT2 · Still leaking at 3 or 6 months? (45-60s)

Talking to camera

Common, not too late, what usually helps. No promise of a result. Ends on: wyatherapy.com/start.

PT3 · Leaking at night after prostate surgery (45s)

Talking to camera

Why nights are different, what helps most men. Ends on: wyatherapy.com/start.

PT4 · The first week home with the catheter (45-60s)

Talking to camera

What to do and what to skip while the catheter is in. Wait to start exercises until it is out and the surgeon clears you. Ends on: wyatherapy.com/start.

PT5 · For the wife: how to help him (45s)

Talking to camera

Talk to the wife or partner. What the first months look like and how she can help. Ends on: wyatherapy.com/start.

PT6 · Sexual recovery after prostate surgery (education only, 60s)

Talking to camera

Say it as recovery in medical words. No drug or device names. Do not say he has it. No promise of a result. The nerves heal slowly; the pelvic floor plays a part; medication and devices are the urologists call. Ends on: the Program.

Twenty questions · answer each one once, to your phone 20

Q1 · When can I start exercising after birth?

Question and answer

Phone upright, window light on your face, quiet room. Say the question first, in the patients words. Answer it in the first two sentences, then explain. General teaching only, nothing about one persons body. After birth. About a minute. Ends on: Free call (Mississippi) or the After Birth guide.

Q2 · Is leaking after a baby normal?

Question and answer

After birth. About a minute. Ends on: Free call or the guide.

Q3 · What should I have in the house before the baby comes?

Question and answer

After birth. About a minute. Ends on: wyatherapy.com/products.

Q4 · How do I get out of bed after birth, or after a C-section?

Question and answer

After birth. About a minute. Ends on: Fourth Trimester Oxford.

Q5 · What do I do about my C-section scar?

Question and answer

After birth. About a minute. Ends on: Free call or the guide.

Q6 · Why does sex hurt after a baby?

Question and answer

After birth. About a minute. Ends on: Free call or the guide.

Q7 · What is the fourth trimester, and why does nobody check on mom?

Question and answer

After birth. About a minute. Ends on: Fourth Trimester Oxford.

Q8 · My baby is two. Is it too late to fix this?

Question and answer

After birth. About a minute. Ends on: Free call or the guide.

Q9 · What can I do now to make birth easier on my body?

Question and answer

Pregnancy. About a minute. Ends on: The prenatal guide.

Q10 · Should I be doing kegels while I am pregnant?

Question and answer

Pregnancy. About a minute. Ends on: The prenatal guide.

Q11 · What does a doula do that my doctor does not?

Question and answer

Pregnancy. About a minute. Ends on: Birth and doula support.

Q12 · What do I buy for my hospital bag that helps my body?

Question and answer

Pregnancy. About a minute. Ends on: wyatherapy.com/products.

Q13 · How long will I leak after prostate surgery?

Question and answer

Men. About a minute. Ends on: wyatherapy.com/start.

Q14 · What should I do before prostate surgery?

Question and answer

Men. About a minute. Ends on: wyatherapy.com/start.

Q15 · How does a man do a kegel?

Question and answer

Men. About a minute. Ends on: wyatherapy.com/start.

Q16 · Which pads do I buy after prostate surgery?

Question and answer

Men. About a minute. Ends on: wyatherapy.com/products.

Q17 · When can I lift, golf, and walk again?

Question and answer

Men. About a minute. Ends on: The Program.

Q18 · What happens at a pelvic floor therapy visit?

Question and answer

Everyone. About a minute. Ends on: Free call.

Q19 · Do I need a referral? Does insurance pay?

Question and answer

Everyone. About a minute. Ends on: Free call.

Q20 · When are kegels the wrong thing to do?

Question and answer

Everyone. About a minute. Ends on: Ask Dr. Meg, once it is open.

Website, Google Ads, providers and call follow-up 14

W1 · Meet Dr. Meg (60-90s, horizontal)

Website + ads

Who you are, why you come to their home, what a first visit looks like. Goes on the eval, About and Oxford pages and the Google Business Profile. Horizontal, one take, warm.

Done.

W2 · Follow-up for men after the discovery call (60s)

Website + ads

Sent by text after a call that did not book. Who you are, what a visit feels like, what changes for a man: less leaking, back to golf and the gym. No price pressure, no hard close. Plain and direct.

Done.

W3 · Follow-up for women after the discovery call (60s)

Website + ads

Same idea for postpartum, pain, and leaking. Who you are, that you come to her home, what she will feel in the first two visits. Warm, body-trusting.

W4 · Prostate page video (30-60s)

Website + ads

"Here is what your surgeon did not tell you, and here is the plan." For the prostate guide page and any future prostate ad landing page.

Done.

W5 · Message to urology offices (60s)

Website + ads

You introduce yourself and the once-before, twice-after plan. For the for-providers page and the handout follow-up.

W6 · Local service explainers (30-45s each)

Website + ads

One each: pelvic pain, incontinence, postpartum in-home, ED and the pelvic floor, c-section recovery. Each goes on its matching Oxford page.

W7 · Patient story or review (only with written consent)

Website + ads

A real patient with signed consent, or you reading a real review aloud. Never scripted.

W8 · Google Business Profile clips (10-30s each)

Website + ads

The drive up, what to expect, 3 quick tips. No phone number and no URL in the caption or on screen.

W2b · Follow-up for men with ED after the discovery call (60s)

Website + ads

Script B in CALL-FOLLOWUP-SCRIPTS-DRAFT.md. The pelvic floor plays a part in erections, the muscles can be trained, private and one-on-one, works alongside their doctor. No cure claims. Meg to confirm the wording.

W2c · Follow-up for men who leak, no surgery (60s)

Website + ads

Script C. Leaking is common and not something to live with. The pelvic floor is a muscle and responds to training. One hour, one-on-one, private.

Done.

FT1 · What Fourth Trimester Oxford is

Website + ads

30 seconds. Vertical. To camera. "Everyone checks on the baby. I check on you." I come to your home in the first twelve weeks after birth. I show you how to move, lift, and feed while your body heals. Then I take the baby so you can rest. Day or overnight.

FT2 · "I am not a sitter": who you are

Website + ads

30 seconds. Vertical. To camera. Doctor of Physical Therapy. Trained doula. Mom of four. Say plainly what you do that a sitter does not: you teach her how to use her body while it heals.

FT3 · Give her rest (for sisters, moms, and friends)

Website + ads

20 seconds. Vertical. To camera. Talk to the person buying the gift, not the new mom. "Everyone brings something for the baby. Bring something for her." One gift, many givers is fine.

VA1 · "Ask me about your guide"

Website + ads

30 seconds. Vertical. To camera. "Bought one of my guides and have a question about it? Send it to me. I answer you in a short video, usually within two business days." Talk about the guide only: what a chapter means, how an exercise in it is meant to go, what to read next. Do not offer to watch them or check their form.

Prostate Guide clips (all filmed and live) 10

P8 · Prehab intro (new pre-surgery module)

Prostate guide

File: prostate-prehab-intro. Just you, seated, talking. "If your surgery is still ahead of you, you are in the best possible spot..." Surgery date is the deadline. Also feeds the urologist handout.

Done.

P1 · Exercise 1: Gentle Pelvic Floor Activation (lying)

Prostate guide

File: prostate-ex1-gentle-activation. Knees bent, feet flat. Squeeze and lift 2-3s, release 10s, 5 reps, 3x/day. Release matters as much as the squeeze. Also covers old G7 (first step after the catheter).

Done.

P2 · Exercise 2: Quick Flicks

Prostate guide

File: prostate-ex2-quick-flicks. Quick squeeze, quick release, 5 in a row, rest 15s, 3 sets, twice a day. Fast fibers that catch a sneeze.

Done.

P3 · Exercise 3: Extended Holds

Prostate guide

File: prostate-ex3-extended-holds. Lying, hold 5s, keep breathing, release 10s, 10 reps, 3 sets. Progress to 8 then 10s. "A strong five beats a shaky ten."

Done.

P4 · Exercise 4: Seated Pelvic Floor Activation

Prostate guide

File: prostate-ex4-seated-activation. Sit tall, hold 5-8s, release 10s, 10 reps, 3 sets. Harder than lying because gravity is against you.

Done.

P5 · Exercise 5: The Knack (spend an extra take)

Prostate guide

File: prostate-ex5-the-knack. One strong squeeze right before pressure: cough, stand, sneeze, lift. Seated, standing, pretend cough. Also covers old G6 and the library clip "The Knack".

Done.

P6 · Exercise 6: Standing Pelvic Floor Holds

Prostate guide

File: prostate-ex6-standing-holds. Feet hip width, hold 8-10s, breathe, release 10s, 10 reps, 2-3 sets. Can also fill library "Standing PFM (Functional)".

Done.

P7 · Exercise 7: Walking Activation

Prostate guide

File: prostate-ex7-walking-activation. Walk toward camera. Every 10 steps squeeze and hold 3-5 steps, then walk easy 10. Five minutes.

Done.

P9 · Lift Without Leaking (was G5)

Prostate guide

Brace before lifting a laundry basket or a bag of mulch, breathe out on the lift. "Never hold your breath."

Done.

P10 · No-Strain Bathroom Posture (was G8)

Prostate guide

Feet up on a stool, lean forward, breathe out, never force it. Matters for men on stool softeners and healing.

Done.

Standing 2

Standing Continence Progression

Up-train (lift and strengthen)

Once healing allows, train the lift in standing, where leakage is hardest to control.

6s hold · 10 reps

Supported Deep Squat (PFM Drop)

Down-train (relax and lengthen)

Hold a counter or chair, sink into a deep squat, and let the pelvic floor relax and open on each exhale.

30s hold · 3 reps Needs: chair

PelvicOS demo · the one clip for the sales site 1

PelvicOS demo · 60 seconds · Meg using /send

Screen + face

One take, screen recording of pelvicos.com/send with Meg talking, face in the corner if the app allows. Three lines: (1) "I am Meg Cochran, a pelvic floor PT. This is how I send a home program." while tapping three videos. (2) "Every one of these is a real video. If it is not safe for this patient, it holds it back and tells me why." show the held-back panel once. (3) "I send my own patients from it every week. Free for thirty days if you want to try it on one of yours. pelvicos.com." to camera. No real patient label. Upload to Cloudflare Stream named PelvicOS demo. Full script: DEMO-VIDEO-SCRIPT.md.

Guide clips (Batch 1) · unblocks the three guides 11

G1 · Find & Contract Your Pelvic Floor

Talking to camera

FILMED 7/22, wired into all three guides.

Done.

G2 · The 3 Most Common Mistakes

Talking to camera

FILMED 7/22, wired into postpartum + prostate.

Done.

G3 · Tight vs. Weak, and How to Relax

Talking to camera

FILMED 7/22, wired into postpartum.

Done.

G4 · Calm an Urgent Bladder

Talking to camera

FILMED 7/22, wired into postpartum + prostate.

Done.

G9 · Diastasis Recti Self-Check — postpartum

Talking to camera

Fingers above/below navel on a small head-lift. "Press in as you lift your head. Feel for a gap."

G10 · Gentle C-Section Recovery — postpartum

Talking to camera

Early scar-area breathing and soft mobilization once cleared. "Gentle is the goal."

G11 · Are You Ready to Run Again? — postpartum

Talking to camera

Simple load check before returning to impact. NOTE: the new step-ups/hops clip may already cover this. Your call, see the Verify section.

G12 · When Sex Hurts After Baby — postpartum

Talking to camera

Educational only, relaxation breathing, when to see a PT. Non-graphic.

G13 · Breathing & Pushing for Labor — prenatal

Talking to camera

Exhale-as-you-bear-down, no breath-holding. "Blow as you push, like fogging a mirror."

G14 · Birth Positions That Protect Your Floor — prenatal

Talking to camera

Side-lying, hands-and-knees, supported squat.

G15 · Perineal Massage — prenatal

Talking to camera

Third-trimester technique, demonstrated on your hand or a model, not on-body.

Ad clips (Batch 2) · vertical 5

Ad 1 · "Your six-week checkup lasted about two minutes"

Vertical, 15-30s

Postpartum. The checkup never covers rebuilding; the guide does. "$37, instant download, link below."

Ad 2 · "Kegels are not always the answer"

Vertical, 15-30s

Postpartum. Tight-vs-weak explainer, link below.

Ad 3 · "My own postpartum recovery still surprised me"

Vertical, 15-30s

Postpartum. Your story, four kids, what the guide covers.

Ad 4 · "You have a birth plan. Does your body have one?"

Vertical, 15-30s

Prenatal. Perineal massage, breathing, positions. "$27, link below."

Ad 5 · "Most men get a pamphlet and a handshake"

Vertical, 15-30s

Prostate. That is not a recovery plan, here is what is. "The first month is $85 at wyatherapy.com/start."

Instagram clips (Batch 3) · vertical 5

IG 1 · Pelvic pain is common, and treatable

Vertical, warm

"Pain with sitting, with sex, or with a tampon is common, but not something you just live with."

IG 2 · That heavy, dragging feeling

Vertical, warm

"If you feel a heaviness or pressure down low, you are not imagining it." PT helps, often without surgery.

IG 3 · What a home visit actually looks like

Vertical, warm

"Wondering what it is like to have a pelvic floor PT come to your house?" Take the mystery out.

IG 4 · 3 signs it is time to see a pelvic floor PT

Vertical, warm

Leaking on laugh/cough/lift; pain with sex or sitting; heavy pressure feeling.

IG 5 · Men have pelvic floors too

Vertical, warm

"Not just a women's thing, and not just a prostate thing." Most men are never told help exists.

National ad clips (Batch 4) · vertical 5

National 1 · The video review, our best hook

Vertical, 20-40s

"Buy the guide, record me your questions, I answer you back on video, personally." End: "the guide is where it starts."

Done.

National 2 · The 1-in-3 stat

Vertical, 20-40s

"One in three women deal with leaking. It is common, and it is not the same thing as normal." FILMED 8/12: two takes on Stream (take 2 has the CTA).

Done.

National 3 · Guide walkthrough on a tablet

Vertical, 20-40s

Flip through the guide on camera. "Eight chapters, the exercises, the checklists." "$37, instant download."

National 4 · First-person clinician story

Vertical, 20-40s

"I am a pelvic floor PT with four kids, and my own recovery still surprised me." FILMED 8/12, on Stream.

Done.

National 5 · Start today, anywhere

Vertical, 20-40s

"No appointment, no referral, no clinic visit. Ten minutes a day and a plan." Works in any state. FILMED 8/12, on Stream.

Done.

General clips (Batch 5) · vertical 5

Info video for the guides

Vertical

The intro clip that explains what the guide is, who it is for, and how to use it. Camera-facing, your voice, no exercise demo needed.

General 1 · The gift nobody thinks of

Vertical

"Somebody you love just had a baby. Everyone is buying onesies." The gift-buyer angle: sister, mom, friend.

General 2 · What I would tell every mom before she leaves the hospital

Vertical

"You get a car-seat check and a pamphlet. Here is what I wish they handed you too." Warm, no fear.

General 3 · Your body kept score, and that is okay

Vertical

"Nine months of change does not undo itself in six weeks, and it is not supposed to."

General 4 · The question I get asked the most

Vertical

Pick the real one, answer it straight in 30 seconds. "The full answer is in the guide."

Verify (Meg) 7

Ask one prostate patient for one sentence

Not filming

What changed for him (fewer pads, back to golf, sleeping through), in his own words, with his OK to use it with his first name. It goes on the $295 page and in the class emails. Text it to Chris.

Oxford Urology visit

Not filming

Bring the handout (CLAUDE OUTPUTS/prostate-surgeon-handout/prostate-handout.pdf): Mississippi men get the free call and a home visit, men farther away get the $295 Program. Ask who to send a note to after an evaluation.

Verify the 7 new exercise clips in the console

Not filming

They are wired and playing but still marked sample. Open the console, watch each, mark Verified. Nothing reaches a patient until you do.

Read through the Postpartum guide (v3 review)

Not filming

Hold this until the next filming round is wired in. One read, with every video in place: gold boxes flag the spots needing your clinical eye.

Read through the Prenatal guide (v3 review)

Not filming

Hold until the next round is wired. One read with all videos in: Happy Baby, Reverse Kegel, and the corrected breathing clip are already placed.

Read through the Prostate guide (v3 review)

Not filming

Hold until the next round is wired. One read with all videos in: first-kegels-lying, quick flicks, and the corrected bridge are already placed.

Call it: does the step-ups/hops clip cover "Ready to Run"?

Not filming

The new impact clip now sits under the postpartum return-to-run checklist. If it covers G11, that guide clip comes off the film list; if not, it stays.

When the clip is done

  1. Upload it (Cloudflare Stream or Vimeo, whichever you are using).
  2. In the console, open the exercise and paste the video link.
  3. Mark it Verified. Nothing reaches a patient until you do.

A tick here only means "I shot it." The exercise leaves this list when the real video is in the console. Full walkthrough: the how-to guide.

Dr. Meg Cochran, DPT · PelvicOS library